La pubblicità contiene le uniche verità affidabili di un giornale.
Thomas Jefferson
presidente degli Stati Uniti


Con la pubblicità non dobbiamo vendere al consumatore la bistecca, bensì lo stuzzicante momento in cui la soffriggerà in padella.
Ernest Dichter
psicologo statuintense


Gli ideali di una nazione li capisci dalla sua pubblicità.
Norman Douglas
scrittore inglese


Perchè continuo ad investire in forti campagne pubblicitarie anche adesso che la mia azienda è
diventata il maggior produttore mondiale di chewing gum?
Per lo stesso motivo per cui il pilota di un aereo tiene i motori accesi anche dopo il decollo.
J. Wrigley
industriale statunitense


Deve essere un panorama meraviglioso per chi non sa leggere
(osservando le scritte luminose in Times Square a New York).
G. K. Chesterton
scrittore inglese


Nulla, a parte la zecca, può fare soldi senza pubblicità.
Thomas Babington Macaulay
storico e politico inglese


Anche Dio crede nella pubblicità, infatti ha messo campane in ognuna delle sue chiese.
Sacha Guitry
attore e commediografo francese


Molte cose piccole sono diventate grandi con un appropriato uso della pubblicità.
Mark Twain
scrittore statunitense


Chi smette di fare pubblicità per risparmiare i soldi è come se fermasse l’orologio per risparmiare il tempo.
Henry Ford
industriale statunitense


Quando scrivo un testo pubblicitario non voglio che lo si consideri creativo, ma tanto interessante da far comprare il prodotto.
David Ogilvy
fondatore dell’Agenzia di pubblicità Ogilvy & Mather



Roma
 Roma-imageVia Sergio Forti, 37
 00144 - Italia
 

Milano
 Milano-imageVia Enrico Caviglia, 3A
 20139 - Italia

 

Phone-image+39 06 508 39 95
+39 02 5656 6427
 

Fax-image+39 06 233 240 457


Email-imageyatw@yatw.it
amministrazione@yatw.it

 

ciao  hello  hola  γειά σου  salut  hallo  你好  olá!  السلام عليكم  здравствуйте!  여보세요

 

 

 

 

english version



The YatW is a strategic full service marketing and integrated communication company.
Its focus is to continually find creative and innovative strategies to implement businesses through brand and marketing management.
Creates and produces above - below the line campaigns for national and international clients managing a multidisciplinary team and numerous outside resources.
Concept development, creative and copy strategy, social media and planning.
Knowledge of traditional advertising, events, video pre/post productions, prints and media direction.
Budget and quality control.
Social network management, digital communications and web solutions.
The IT unit of YatW concept and produces an innovative CMS - Content Management System for designing, producing and managing internet and intranet websites (Registered S.I.A.E. YatW•CMS n. 0711-2300001579).
YatW has a holistic approach, checks all expenditures directly or indirectly related to creative communications and digital advertising.
Work ethic with passion, professionalism and judgment since 1998.


THE RESULT OF COMMUNICATION IS MEASURED IN THE FEEDBACK THAT YOU GET


Year 2017:
Alberto Sordi Award
For Alberto Sordi Foundation, produced and event managed, charity promotion, press office, set and art direction “Alberto Sordi Award” show at Auditorium Parco della Musica of Rome - Sinopoli hall.
Presented by Fabrizio Frizzi and winners RICCARDO ROSSI, ALESSANDRO SIANI, LORETTA GOGGI, EMANUELA AURELI and RAOUL BOVA.
Alberto Sordi Award for Solidarity: General 
Tullio Del Sette Commander of Carabinieri Army and Sergio Pirozzi Mayor of Amatrice.
Video

Riccardo Rossi, Sergio Pirozzi, Alessandro Siani, Loretta Goggi, Emanuela Aureli, Tullio Del Sette, Premio Alberto Sordi 2017


Year 2017:
Co.Ge.Di. - Acqua Uliveto
New advertising campaign for Acqua Uliveto "Uliveto è l’acqua del Rugby italiano".

advertising campaign for Acqua Uliveto - Uliveto è l’acqua del Rugby italiano


 


Year 2017:
Forum delle Associazioni Familiari
Winner of the bid concept, structure, UI interface, design and development of website.

Forum delle Associazioni Familiari


Year 2016:
MultiPartner SpA
B2B promotion M | Mobilis App for MultiPartner Virtual Data Room (Apple store - Google play).

MultiPartner SpA


Year 2016:
MultiPartner SpA
New international corporate image and institutional advertising.

MultiPartner SpA


Year 2016:
CoGeDi SpA
Second edition of "Corso di comunicazione giornalistica per medici - La Notizia non può attendere".

CoGeDi SpA


Year 2016:
Alberto Sordi Award
For Alberto Sordi Foundation, produced and managed, charity promotion, press office, set and art direction “Alberto Sordi Award” show at Auditorium Parco della Musica of Rome - Sala Sinopoli.
Presented by Fabrizio Frizzi and winners PIPPO BAUDO, SERENA AUTIERI, GIORGIO PANARIELLO, MARIA ASSUNTA CIVITELLA and CATHERINE SPAAK.
Video

Alberto Sordi Award 2016


Year 2016:
MultiPartner SpA
New advertising campaign for MultiPartner SpA co-branded with “Il Sole 24 ore” group for Assiom FOREX 2016 at Turin and XIII Annual finance 2016 at Milan.

MultiPartner - insertion


Year 2015:
MultiPartner SpA
The new spot of MultiPartner | Virtual Data Room, designed, filmed and produced by YatW communication, is one of the functional promotional tools. 
Published in 5 languages (Italian, English, Spanish, French and German) and 2 versions (2':28" - 3':22").

Spot

Multipartner - spot


Year 2015:
MultiPartner SpA
Marketing and communications consulting at MultiPartner Spa for creation of a national and international development plan.

MultiPartner new logo


Year 2015:
CoGeDi SpA
Insertion concept and produced for "Camomilla Rocchetta" mineral water (CoGeDi SpA brand).

CoGeDi - Camomilla Rocchetta


Year 2015:
Alberto Sordi Award
For Alberto Sordi Foundation, produced and managed, charity promotion, press office, set and art direction “Alberto Sordi Award” show at Auditorium Parco della Musica of Rome - Sala Sinopoli.
Presented by Fabrizio Frizzi and winners CARLO CONTI, GABRIELLA PESSION, RICCARDO COCCIANTE, 
LUCIA VEDANI, ENRICO BRIGNANO and ROSARIO FIORELLO.
Video

Alberto Sordi Award 2015


Year 2015:
CoGeDi SpA
Winner of the bid national follow up sample campaign & advertisement for “Rocchetta Primi incontri”.
Rocchetta mineral water (CoGeDi SpA brand).

Rocchetta Primi incontri


Year 2015:
CoGeDi SpA
Winner of the bid Sales force communication & trade / consumer / incentive promotion tools.
Uliveto • Rocchetta • Brio blu • Brio rossa • Thè • Camomilla • Elisir (CoGeDi SpA brands).

Sales folder - CoGeDi


Year 2014:
YatW•LiVe’S drones
The YatW IT unit concept and produces a system for recording and transmitting live video streaming with drones for a three-dimensional perspective from the great emotional impact (YatW•LiVe’S drones).

YatW-drones


Year 2014:
Alberto Sordi Award
For Alberto Sordi Foundation, produced and managed, charity promotion, press office, set and art direction “Alberto Sordi Award” show at Auditorium Parco della Musica of Rome - Sala Sinopoli.
Presented by Fabrizio Frizzi and winners GIUSEPPE DE GIORGI, LINO BANFI, FRANCA VALERI, PAOLA CORTELLESI and PEPPINO DI CAPRI.
Transmitting live video streaming (YatW•LiVe’S)

Alberto Sordi 2014


Year 2014:
Uragme
Consumer and coordinated advertising, packaging line extension, products placement, promotion and insertion.
KeraFacile • Denthoral • Satinex • Forhans (Uragme brands).

Uragme


Year 2014:
Campo Marzio design
Logo and image restyling, products placement, brand and line extension.

CampoMarzio


Year 2013:
Alberto Sordi Award

For Alberto Sordi Foundation, produced and managed, charity promotion, press office, set and art direction “Alberto Sordi Award” show at Auditorium Parco della Musica of Rome - Sala Sinopoli.
Presented by Fabrizio Frizzi and winners ENNIO MORRICONE, RENATO ZERO, ELENA SOFIA RICCI, FRANCESCA GIORDANO and GIGI PROIETTI.
Transmitting live video streaming (YatW•LiVe’S)

Alberto Sordi 2013


Year 2013:
Concert for Alberto
Among the initiatives for celebrating the tenth anniversary of Alberto Sordi death, in collaboration with Conservatory of St. Cecilia, Roma Capitale and Zètema, YatW produces the "Concert for Alberto” show presented by Paola Saluzzi at Sala Sinopoli - Auditorium Parco della Musica of Rome.
Transmitting live video streaming (YatW•LiVe’S)

Alberto Sordi Concert


Year 2013:
Tenth anniversary of Alberto Sordi death
Advertising and media consultant for Alberto Sordi Foundation, in collaboration with Roma Capitale and Zètema: planning and event management of tenth anniversary of Alberto Sordi death (2003-2013).

Alberto Sordi anniversary


Year 2013:
Alberto Sordi Foundation (Research Institute for Ageing)
Corporate video production, art direction and post production.

FAS corporate video


Year 2012:
Alberto Sordi Award
For Alberto Sordi Foundation, produced and managed, charity promotion, set and art direction “Alberto Sordi Award” show at Auditorium Parco della Musica of Rome - Sala Petrassi.
Presented by Paola Saluzzi and winners CHRISTIAN DE SICA, RAFFAELLA CARRA' and GIUSEPPE FIORELLO.
Transmitting live video streaming (YatW•LiVe’S)

Alberto Sordi 2012


Year 2012:
Vicariato di Roma (Ufficio Liturgico)
Institutional communication, informative advertising, charity promotion.

Vicariato di Roma


Year 2012:
Pontificio Ateneo S. Anselmo • Pontificio Istituto Liturgico (Rome)
Video production and post production for E-learning “Corso di Liturgia per la Pastorale”.

S. Anselmo


Year 2012:
Università Campus Bio-Medico di Roma & Alberto Sordi Foundation
Winner of the bid informative video production, art direction and post production “Robotic bed Anymov”.

AnyMov


Year 2011:
Alberto Sordi Award
For Alberto Sordi Foundation, produced and managed, charity promotion, set and art direction “Alberto Sordi Award” show at Auditorium Parco della Musica of Rome - Sala Petrassi.
Presented by Paola Saluzzi and winners FABRIZIO FRIZZI, PUPI AVATI and CLAUDIO BAGLIONI.
Transmitting live video streaming (YatW•LiVe’S)

Alberto Sordi 2011


Year 2011:
Vicariato di Roma (Ufficio Liturgico)
Winner of the bid concept, structure, UI interface, design and development of website.

Vicariato website


Year 2011:
YatW•CMS
The YatW IT unit, concept and produces an innovative CMS - Content Management System for designing, developing and managing internet and intranet websites.
Registered S.I.A.E. "YatW•CMS" n.0711-2300001579

YatW-CMS


Year 2011:
Università Campus Bio-Medico di Roma
Winner of the bid dissemination “SweetAge1 project” video production, art direction and post production - informative advertising, website, national convention and work shop.

SweetAge1 project


Year 2010:
Alberto Sordi Award
For Alberto Sordi Foundation, produced and managed, charity promotion, set and art direction “Alberto Sordi Award” show at Auditorium Parco della Musica of Rome - Sala Petrassi.
Presented by Paola Saluzzi and winners CARLO VERDONE, MILLY CARLUCCI and MASSIMO RANIERI.
Transmitting live video streaming (YatW•LiVe’S)

Alberto Sordi 2010


Year 2010:
Provincia italiana dei Carmelitani (A.O.)
Institutional image, informative advertising, charity promotion and website.

Provincia italiana dei Carmelitani - logo


Year 2010:
Mangiami (Gdo)

International food fair for the retail trade and the food service
Concept, design, stand production and management for Mangiami at Anuga (Köln - Germany).

Mangiami - stand Anuga


Year 2009:
InnovationHub (a Johnson&Johnson Medical company)
Winner of the bid international follow on EMEA InnoHub campaign.

InnoHub


Year 2009:
Alberto Sordi Award
For Alberto Sordi Foundation, produced and managed, charity promotion, set and art direction “Alberto Sordi Award” show at Teatro Argentina of Rome.
Presented by Paola Saluzzi and winners RENZO ARBORE, ENRICO MONTESANO, ENZO DE CARO and FLAVIO INSINNA.
Transmitting live video streaming (YatW•LiVe’S)

Alberto Sordi 2009


Year 2009:
YatW•LiVe’S
The YatW IT unit, concept and produces "YatW•LiVe’S" a system for recording and transmitting live video streaming events, congresses, conferences, workshop and news.

YatW-LiVeS


Year 2009:
Mangiami (Gdo)
Customer and communication strategy of Mangiami through a communication path in the short / medium term with a strategy to change the current technical market access based end throughout the sales force, in techniques integrated with each other "Push-Pull Strategies”.

Mangiami


Year 2009:
european CO•INVENTION team - Ethicon Endo-Surgery (a Johnson&Johnson company)
Registered TradeMark worldwide franchise development image campaign produced by YatW in four languages.
The light bulb in the surgeon’s hand and “together, we build your idea” are TradeMark of Ethicon Endo-Surgery and its affiliates.

Johnson&Johnson - TradeMark


Year 2008:
european CO•INVENTION team - Ethicon Endo-Surgery (a Johnson&Johnson company)
Winner of the bid start up brand image: logo design and Dtp, corporate identity and international coordinated advertising.

european CO•INVENTION team - logo


Year 2008:
dedicato ad AlbertOne - Alberto Sordi Award
For Alberto Sordi Foundation, produced and managed, charity promotion, set and art direction “Alberto Sordi Award dedicato ad AlbertOne” show at Teatro Centrale of Rome.
Presented by Paola Saluzzi and first “Alberto Sordi Award” at ANNA LONGHI, MAX TORTORA, and ALESSANDRO PREZIOSI.
Video on demand >>

Alberto Sordi 2008


Year 2008:
Study and implementation of the research “Il Paziente numero o persona? Valori d’impresa e responsabilità sociale”
Project on communication processes in health care by analysis of persuasive communication using the criteria of corporate communication and applying the rules of BAV (Brand Asset Valuator).

Research Il Paziente numero o persona?


Year 2008:
Organon Italia (a Schering-Plough company)
Winner of the bid national reminder gynecology products “Gracial" campaign.

Gracial


Year 2008:
Organon Italia (a Schering-Plough company)
Winner of the bid national follow on gynecology products “Mercylon" campaign.

Mercylon


Year 2007:
Organon Italia (a Schering-Plough company)
Winner of the bid national response fertility products “Pregnyl” campaign and placement.
Direct marketing and co-marketing campaign.

Pregnyl


Year 2007:
dedicato ad AlbertOne
For Alberto Sordi Foundation, produced and managed, charity promotion, set and art direction “dedicato ad AlbertOne” show at Teatro9 - Cinecittà Studios of Rome.
Presented by Paola Saluzzi and intervened Anna Longhi, Emi De Sica, Vincenzo Crocitti, Miranda Martino and Paola Comin.
Video on demand >>

Alberto Sordi 2007


Year 2007:
Università Campus Bio-Medico di Roma
Winner of the bid concept, guidebook production and practical training “Communication & Clinical Skills laboratory”.

Communication and Clinical Skills laboratory


Year 2007:
Università Campus Bio-Medico di Roma
Concept and booklet production “Manuale del Tutor”.

Manuale del Tutor


Year 2006:
Neuro Linguistic Programming ISI-CNV
Second master “Advanced practitioner NLP" for YatW staff.

Advanced practitioner NLP - Neuro Linguistic Programming


Year 2006:
dedicato ad AlbertOne
For Alberto Sordi Foundation, produced and managed, charity promotion, set and art direction “dedicato ad AlbertOne” show at Auditorium Parco della Musica of Rome - Sala Studio.
Presented by Paola Saluzzi and intervened Aurelia Sordi, Francesco Rutelli, Walter Veltroni, Max Tortora and Miranda Martino.
Video on demand >>

Alberto Sordi 2006


Year 2005:
Neuro Linguistic Programming ISI-CNV
First master “Practitioner NLP” for YatW staff.

Practitioner NLP - Neuro Linguistic Programming


Year 2005:
ENAV
Winner of the bid financial communication and balance sheet.

ENAV


Year 2005:
Coop. Airport
Marketing consulting and producing start up new company image, logo restyling, national consumer, outdoor advertising and website.

Coop. Airport


Year 2004:
Alberto Sordi Foundation (Research Institute for Ageing)
Corporate image, institutional advertising, charity promotion, website, press kit and events management.

Alberto Sordi Foundation


Year 2004:
EdiPro
Brand extension, consumer advertising and sales force communication tools.

EdiPro


Year 2004:
WWW2004 award
Winner “Premio WWW2004” (Il Sole 24 ore) concept, structure, UI interface, design and development internet event website “ArtEnergy”.

Premio WWW2004-Il Sole 24ore


Year 2003:
Shilling of Rome
Concept, structure, UI interface, design and development of website.

Shilling-website


Year 2003:
Shilling of Rome
New company image, consumer and outdoor advertising, website and promotional events management.

Shilling-visual


Year 2003:
Embassy of Luxembourg (Rome)
Winner of the bid concept, structure, UI interface, design and development of website.

AmbLux-website


Year 2003:
MultiPartner SpA
Start up brand image: logo design and Dtp, international coordinated and corporate advertising, website.

MultiPartner-logo


Year 2003:
EdiPro
Company image, consumer and sales force advertising tools.

EdiPro-visual


Year 2002:
Mangiami (Gdo)
Market analysis & marketing strategy - new visual image, products placement, corporate and international coordinated advertising.
Me too products line extension, website and promotional events management.

Mangiami-visual


Year 2002:
RomaNatura: Area marina protetta Secche di Tor Paterno (Ministry of the Environment)
Winner of the bid italian Regulations AIPA/CR/32: concept, structure, UI interface, design and development of internet websites: AAA • html • flash.

AMP-website


Year 2002:
Università Campus Bio-Medico di Roma
Concept and format production “International nursing perspectives” (international review board magazine).

Nursing-perspectives


Year 2001:
INAIL
Concept and production Global service house organ.

Inail-house organ


Year 2001:
Sofid • SofidSim (a Eni group companies)
Winner of the bid concept, structure, UI interface, design and development of internet / intranet websites.
Financial communication.

Sofid-visual


Year 2000:
Serleasing (a Eni group company)
Winner of the bid concept, structure, UI interface, design and development of internet / intranet websites.
Financial communication.


Serleasing-visual


Year 2000:
La Rotonda (Rome)
Corporate strategy, market analysis, company image, outdoor and consumer advertising, website and promotional events management.

Larotonda-visual


Year 2000:
COIN
Winner of the bid COIN new website developing and launched on XMAS 2000.
Web marketing activity.

COIN-website


Year 1999:
International house (Rome & Campobasso)
Winner of the bid marketing mix, re-launch brand image, corporate advertising and national outdoor advertising.

ih-visual


Year 1999:
Hollister Italia (Hollister Incorporated)
National re-launch obstetrics products campaign and placement.

Hollister-visual


Year 1999:
Ministry of Education & Lazio Region
Winner of the bid production and dissemination of “Progetto di comunicazione ed educazione alimentare”.

Lazio-region-project


Year 1999:
Our God’s brother
Follow-on consumer promotion campaign “Our God’s brother” movie based on a stage play of Karol Wojtyla.

Brother-consumer


Year 1998:
Our God’s brother
International movie preview at Paul VI Audience hall (Vatican City) "Our God’s brother" movie based on a stage play of Karol Wojtyla.

Brother-movie-preview


Year 1998:
ConvaTec Italia (a Bristol Myers-Squibb company)
National convention and work shop at Galleria nazionale d’arte moderna (Rome)
“L’innovazione guidata dall’esperienza”.

ConvaTec-convention


Year 1998:
ConvaTec Italia (a Bristol Myers-Squibb company)
Winner of the bid national follow on and follow up ostomy line campaign (adults and children)
“L’innovazione guidata dall’esperienza”.

ConvaTec-visual


Year 1998:
AIC - GIA Associazione italiana di cardiostimolazione - Gruppo italiano di aritmologia
Logo design, brand and corporate image, national informative advertising.
“2° Congresso nazionale di aritmologia AIC - GIA”
National convention and work shop at Centro Congressi Magazzini del Cotone (Genoa).

AIC-GIA-logo


RSS ico LinkedIn-ico FaceBook-ico YouTube-ico

 


ADVERTISING      |       BRAND       |       HEALTH CARE       |       CHARITY       |       NEW MEDIA       |      EVENTS       |       LiVe'S